A&F + Hollister Brand Apps
I led a small team that owned and managed the design of A&F and Hollister apps across iOS and Android. We worked closely with Abercrombie’s cross-functional, Ohio-based teams to deliver improvements ranging in complexity and scale. Each new feature was carefully designed and built to meet both user needs and business goals.
Take a Look
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MAJOR ROLES
UX / UI Design
Strategy
Research
Main Takeaway
Iterative improvements are still improvements.
Main Tools
Sketch
Keynote
Invision